TLC Sport
In short
Smart, owned data collection for personalised email flows that drive revenue and build a long-term customer loyalty with targeted, engaging content.
what we did
Strategy
Copywriting
Visual Design
Full Service Email Marketing
The Opportunity.
On a mission to empower women of all shapes and sizes, TLC Sport promotes an active lifestyle through its range of high-quality activewear and shapewear. Partnering with R360Growth was a natural fit as they sought to elevate their digital presence and customer connection. Our expertise in data-driven marketing strategies aims to amplify TLC Sport's reach and solidify its position as a go-to brand for body-confident fitness clothing.
R360Growth embarked on a mission to enhance TLC Sport's email marketing strategy with a dedicated emphasis on fostering long-term customer engagement and retention. Leveraging the powerful capabilities of Klaviyo, we aimed to evolve their email list into a thriving community of devoted brand advocates. Our strategy revolved around delivering tailored content, executing precise audience segmentation, and harnessing insights from owned data.
The primary goal was clear: boost email revenue, captivate new customers, and reduce the occurrence of unsubscribes and bounced emails.
The Approach.
Highlights.
The outcomes were robust, as TLC Sport's email revenue experienced an astonishing 419% surge compared to the previous quarter. Open rates witnessed a notable 15% uptick and a remarkable 331% increase in unique clicks. We designed a tailored welcome journey for new subscribers, closely monitoring their interactions with our content. By leveraging intelligent data technology, we set actionable triggers that engage customers at different journey stages.
This approach encouraged first-time purchases and set the stage for future interactions, resulting in a revenue increase of 65% from the previous quarter. The integration of Octane AI into our tech stack brought the power of zero-party data to the forefront, enabling us to personalise customer journeys in real time. We used these gained insights to showcase products and content that directly aligned with individual preferences. This level of personalisation was instrumental in driving higher engagement and conversions.
The Quiz flow alone contributed 32% to the total flow revenue.
Overall Impact
Our strategy didn't just boost the bottom line; it also strengthened customer bonds and broadened the brand's footprint. Revenue from owned channels made up 40% of the total business revenue, a significant increase from previous quarters. The strategies implemented boosted revenue, deepened customer relationships, and expanded the brand's reach.
