Jess Collett Milliner
In short
Intro strategy that drove a +175.96% increase in email revenue.
what we did
Optimised the top-performing flows first
Integrated verified reviews and quizzes apps
Introduced gamification
Developed an intense quarterly content calendar using Notion
The Opportunity.
Jess Collett Milliner is a luxury brand known for its exquisite couture and ready-to-wear collections. Despite having beautiful products and images, the brand faced email strategy challenges that prevented it from connecting with its audience on a deeper level.
As self-proclaimed hat aficionados, we relished partnering with the exceptionally talented Jess Collett Milliner. Our strategy was simple: deliver more content to customers without resorting to pushy or "salesy" techniques. We focused on educating subscribers, instilling credibility, and building trust with shoppers by offering valuable content and amplifying Jess Collett Milliner's communication with their customers compared to the previous year.
R360Growth generated a staggering 175.96% increase in Klaviyo-owned revenue in just four months
The Approach.
We began by defining Jess's ecommerce strategy, including whether to run welcome discounts, VIP sales, and/or giveaways. Once we established that, we updated JCM’s pop-up with a two-part form.
The first part captures email addresses, and the second part asks for a phone number. We then segmented subscribers into two segments: one for email-only subscribers and one for email and SMS subscribers.
Once the form is filled out, the first email sends immediately to users, sharing the discount that’s promised in the pop-up.
Additionally, we made the design more premium and clean, highlighting the product and email capture form better - focussing on targeted clicks to get people to make a purchase.
Highlights.
With a customised email marketing strategy tailored to Jess's goals and customers, R360Growth generated a staggering +175.96% increase in Klaviyo-owned revenue in just four months, with 77% from campaigns and 23% from flows.
+50% increase in owned email marketing within 4 months
Our approach can be broken down into several parts:
- Optimised the top-performing flows first
- Integrated verified reviews and quizzes apps
- Introduced gamification
- Developed an intense quarterly content calendar using Notion AI
We then began crafting tailored copy, designing engaging content, building, setting up, and scheduling.
After the first few months, JCM has witnessed a tremendous boost in email campaign orders and revenue, which increased by 180.33% and can now connect with their audience on a deeper level.
