Great agencies will help you unlock growth with solid communication and expert knowledge to ensure a maximum investment return - but how do you find the right agency, and what do you look for?

Am I Utilising Klaviyo Correctly?

This is the first question you should be asking yourself.

To find this out, you’ll want to ask yourself what is your current monthly revenue.

Now, multiply that by 0.30

That is, on average, the minimum your brand should receive from monthly recurring revenue, if your Klaviyo Agency is working optimally.

Email Marketing is more than just nice to have—it’s a must-have. At R360Growth, we choose to partner with Klaviyo to harness the power of email and, in turn, transform your mailing list audience into high-value, long-term brand advocates.

The opportunity to grow and develop your brand and customer base as an ecommerce brand on Klaviyo is vast. Successful emails deliver the most relevant content to a customer at the right time—which is why the Klaviyo segmentation tool is incredibly powerful.

It’s A Partnership

Finding the right Klaviyo agency to partner with and share your journey with can be daunting. Communication and intimacy are key to implementing highly bespoke, targeted marketing campaigns that convert. Our client-collaborative process allows brands to push ahead of the competition while fostering long-term growth with sustainability, accountability, and transparency.

Key questions to ask an email marketing agency: -

  • What are your open rates, CTOR’s and conversion rates?
  • What are your deliverability metrics?
  • How do you benchmark competitors and industry types?
  • How do you strategise segmenting on LTV and predictive data?
  • Does the email platform you partner with have strong ecommerce integration and the flexibility to build reliable custom integrations?
  • What do the pre-built forms, popups, and templates look like?
  • Can you create an SMS strategy?

Consider The Bigger Picture

Email marketing performs best when designed to work in tight integration harmony with linked platforms. It’s what we mean when we talk about an omnichannel approach.

And the benefit of working with a full-service digital marketing Klaviyo partnered agency is that they can offer a holistic view of your tech stack, ensuring those integrations work seamlessly with no silos.

On top of Klaviyo, we work with our trusted partners to optimise and improve KPIs and the customer experience.

SHOPIFY‍

Offering unparalleled flexibility and power-packed performance, we partner with Shopify, a dedicated ecommerce platform for online stores.

OCTANE AI‍

Did you know that brands implementing an ecommerce quiz drive 12-30% more revenue?

We utilise dynamic quiz functionality to get to know your Shopify site visitors, personalise their experiences and foster better relationships.

RELO‍

Strong integration with Klaviyo enables Relo to increase repeat revenue and convert more customers.

OKENDO‍

We use Okendo because of its robust Klaviyo and Shopify integrations and revolutionary technical ability to build shopper trust and excitement, showcase customer experiences and compel buying action.

LOYALTY LION‍

An ecommerce customer loyalty and engagement platform, powering growth and retention through revolutionary data-driven loyalty programs.

IN-PARCEL‍

Personalised post-purchase marketing delivered directly to your customer. In-Parcel is the only way to guarantee a 100% open rate and maximise customer lifetime value.

Initiate the SMS wing-woman

SMS marketing is excellent for promoting time-sensitive, exclusive offers because people tend to check their phones more frequently than emails. As inboxes and social media feeds become increasingly noisy, text messages cut through as a more personalised approach.
Any email marketing agencies worth their salt will be able to build SMS functionality for your campaigns. But be warned, only some email providers offer SMS within their platform.

Putting the ‘custom’ into ‘customer’

Your customers are individuals; show them you know them.
But let’s be clear, customisation is not the same as personalisation. Merging someone’s preferred name into the first line of a one-size-fits-all email campaign is no longer enough. People want to be greeted and treated like they matter.

Ask agencies how they’ll approach data segmentation for your email strategy.

Do your values align?

Acumen and accolades aside, it’s essential to consider how a Klaviyo marketing agency will work with your team daily.

Ask your prospective agency their purpose - what makes them tick? And consider how their perspective will influence the way they work with you.

We’ll go first

We represent the 1% of creative agencies that are fully female-founded.

Women account for up to 85% of all purchasing decisions, but as an industry, we still can’t claim to be leading the charge on how to communicate with them effectively.

If brands want their messaging to hit authentically, they need gutsy teams of all genders behind them. We aim to restore balance and create opportunity – making the marketing industry a more inclusive and inspiring place for everyone.

At R360Growth, we value quality over quantity. We only work with well-vetted and carefully selected ecommerce brands, meaning you have our individual attention day in and day out. Everything we do is about growth - we don’t always stick to your brief, and we’re not afraid to ask difficult questions.

Show me the money

Of course, the theory is all well and good. But how do these strategies play out in real life?

Here are some examples from our clients.

Working with GP Nutrition, a leading supplement range developed by expert nutritionist Gabriela Peacock, we’ve supercharged their email earnings to a point where sales generated by email now account for as much as 65% of their overall revenue.

+24% increase in revenue within 30 days with Octane AI. Email captures currently generating the highest revenue within automated flows.

And for makeup brand Studio10, we introduced advanced email marketing to send strategic offers, upsells, and educational content, leading to an increase of over 143% in Klaviyo-based revenue in just 10 months.

Discover how R360 Growth can fuel sustainable profitability and long-term success with a robust loyalty strategy. Connect with us at hi@r360growth.com or via our online form here.

We look forward to exploring growth opportunities with you.‍

‍Your journey. Our expertise.