Brands have responded by making the act of unboxing experiential, asking recipients to slow down as they pause to read a strapline on the tape or find witty words behind pull tabs.

You've probably already noticed a little 'Hey you' under the lid or 'We're going to look great together' nestled at the bottom of the box.

Combining the emotive power of words and ASPIRATIONAL VISUAL AESTHETIC with the tangible act of unboxing can make encounters with a brand feel special, turning a humdrum moment in the everyday into something altogether more memorable. 

The fact that there's a sizeable corner of the internet devoted to videos of other people unboxing their purchases shows how significant this moment can be. Over 90,000 people type "unboxing" into YouTube every month, and the Instagram hashtag #unboxing has amassed over 3 million posts. Turns out we're all still kids on Christmas morning at heart. 

But while these elevated experiences are undoubtedly a masterclass in design, we've taken it one step further - with a blow-up of the humble despatch note into an extended ecommerce channel driving revenue. 

Here at R360Growth, we're taking In-Parcel marketing to the next level

We're using tight integration with our partner platforms Shopify, Klaviyo and Loyalty Lion to offer our clients a personalised post-purchase journey that delivers in-box real estate as customised and personalised as any of our digital channels. 

What's more, it's a physical touch point with every customer. And by placing your brand directly in their hands, our In-Parcel designs are the only way to guarantee a 100% open rate. 

PLUS, your fulfilment team will be pleased to hear that with In-Parcel real estate, you can say goodbye to the multiple documents and complex processes and deliver personalised brand messaging and custom product recommendations. 

With a choice of sustainably sourced paper and options to create folds, perforations or integrated labels, we optimise your brand across all platforms driving repeat customer transactions and revenue, increasing average order values and customer loyalty. We also have strategies for acquisition of new customers.

Average stats 

· +11% REPEAT CUSTOMER TRANSACTION VALUE

· £11.49 ROAS

· +7% NEW CUSTOMER REPEAT RATE

Get in touch to find out more about how our In-Parcel strategies can help you grow your ecommerce brand today. 

Discover how R360 Growth can fuel sustainable profitability and long-term success with a robust loyalty strategy. Connect with us at hi@r360growth.com or via our online form here.

We look forward to exploring growth opportunities with you.

Your journey. Our expertise.

‍