The release of GPT-4 on March 13, 2023, is making waves in the tech world, as it marks the debut of a paid subscription service that gives users access to the Chat GPT-4 tool - with the free version of ChatGPT relying on the GPT-3.5 model at present.
But how effective is this model, and how does it change the way we have come to rely on ChatGPT?
As with any cutting-edge technology, GPT-4 comes with its own set of challenges, despite its improved functionality, responsiveness, and safety features compared to its predecessors, GPT-3 and GPT-3.5. The model still tends to make logical errors, which could lead users to rely on its accuracy most of the time, even though it's not entirely reliable.
One of the model's most significant issues is its tendency to generate false answers, known as "hallucinations". Another constraint is the model's lack of knowledge of events that happened after September 2021, which limits access to the latest data. Moreover, Microsoft's Bing Chat has encountered several complaints and criticisms due to unusual responses from the GPT-4 language model.
To mitigate these risks, businesses must establish robust systems to review and verify the accuracy of GPT-4-generated content before publication or dissemination. It's also crucial to develop an understanding of how to leverage this powerful tool effectively to maximise its potential benefits.
Our in-house team, with extensive AI knowledge, experiments with new features and evaluates responses which are then integrated with our business operations to enhance overall performance.
Top 3 Tips
- Establish a review process where a team member with subject matter expertise checks and approves the content before posting; this will ensure accuracy while taking advantage of the speed and efficiency of ChatGPT.
- Train the model on existing brand guidelines and tone to ensure the generated content aligns with the company's values and messaging.
- Invest in training staff on how to effectively use ChatGPT to generate high-quality content and avoid the pitfalls of relying too heavily on the language model's output.
The Game Changer
The game changer in GPT-4's evolution will come with the inclusion of plugins. OpenAI has expanded its support for plugins, enabling users to incorporate additional tools and features seamlessly. The initial rollout of plugins includes partnerships with renowned companies such as Expedia, Open Table, and Klarna Shopping.
Klarna is taking online shopping to the next level with its personalised and intuitive shopping experience. Consumers can ask ChatGPT for shopping suggestions and get a list of items that fit what they want.
Here’s how it works:
Users can install the Klarna plugin from the ChatGPT plugin store and then ask ChatGPT questions. For example, you might ask, "Not sure which headband to buy?" and receive a selection of items relevant to that request. ChatGPT even knows when to use the plugin based on your conversation.
If you need more suggestions or have additional prompts, just ask. And when you find a product you like, simply tap on the link to navigate to the product page on Klarna's search and compare tool, where you can compare prices across various brands.
Additionally, OpenAI has created two of its own plugins to enhance search results with data sourced from the internet and provide real-time exploration of programming concepts through code execution.
{An example from GPT retrieving recent information about the latest Oscars, and augments results from what it found online.}
GPT-4 represents a significant leap forward for language models and artificial intelligence. While businesses must approach this technology carefully, weighing its limitations and verifying the accuracy of its generated content, ChatGPT plugins offer unprecedented opportunities to drive growth and profitability by empowering businesses to engage with their audiences in new and exciting ways. With the power of GPT-4 and ChatGPT plugins at their disposal, businesses can unlock unparalleled functionality and stay ahead of the curve in an ever-evolving market.
